Elena Capparelli

Director of the RaiPlay and Digital Directorate

Born in Rome in 1968, she earned her Master’s degree in Science Communication at SISSA (Scuola Internazionale Superiore di Studi Avanzati), Trieste, and started working at RAI in 1997.

From 1997 to 2000, she was programmer, director, and writer for MediaMente Enciclopedia and Mediamente.it, aired on RAI SAT3 and subsequently on RAI 3, performing the function of coordinating editorial activities and writing texts and video presentations.

As head of publishing at the start-up of the subsidiary RaiNet in 2000, she took part in the launch of the first RAI portal in 2001, and in all of RAI’s projects for the first digital platforms. She was also head of publishing of the Rai Click TV on demand services.

In March 2008, she was made Content Manager, overseeing the launch of the new Rai.tv portal (live programming, replay, on demand services) and, until 2015, the editorial development of RAI’s entire digital offering, on all devices and also on third-party platforms (RaiOn, Rai per Cubovision, Rai per You Tube, Rai per Tim…)

In June 2015, she was appointed Deputy Director of Rai Cultura, as head of the Programming and Plans area and of the Rai Scuola channel.

Since November 2017, she has been Deputy Director of Rai3, with direct responsibility for Programming and Marketing.

In May 2019, she was made Director of the RaiPlay and Digital Directorate.

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